Pediatric Retinal Research Foundation Privacy Policy
Last Updated: July 30, 2024
Please Read Carefully
This Privacy Policy describes the information the Pediatric Retinal Research Foundation (“PRRF”) collects about you, including through our website, how we use and share that information, and the privacy choices we offer. This policy applies to information we collect when you access or use our website or otherwise interact with us.
Changes to this Privacy Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by posting the updated policy on our website and revising the “Last Updated” date above. We encourage you to review the Privacy Policy whenever you use our website or otherwise interact with us to stay informed about our information practices and about ways you can help protect your privacy.
Confidentiality of Health Information
Pediatric Retinal Research Foundation (“PRRF”) understands that information about you and your health is personal. We support your privacy and make sure that the transmittal and use of your information comply with all laws. In this regard, we comply with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and the Health Information Technology for Economic and Clinical Health Act (“HITECH Act”). When applicable, ensure that your protected health information is appropriately safeguarded. See https://aspe.hhs.gov/administrative-simplification.
HIPAA was enacted on August 21, 1996. Title I of the Act deals with health insurance access, portability, and renewability. Title II authorized the Secretary of the Department of Health and Human Services (DHHS) to promulgate final regulations for maintaining the privacy and security of health information if Congress did not enact such legislation within 36 months of HIPAA’s enactment. Congress missed the deadline; therefore, the Secretary issued a final regulation dealing with protected health information (PHI) security and privacy on December 20, 2000. The HIPAA Privacy Regulation was formally enacted on April 14, 2001. 45 C.F.R. §§160-164 (2000). See http://aspe.hhs.gov/admnsimp/final/PvcTxt01.htm. On July 6, 2001, the Secretary of the DHHS issued guidelines on the Privacy Regulations. The guidelines clarify the requirements and answer questions about the Regulations. See http://www.hhs.gov/ocr/hipaa/index.html#Initial%20Guidance.
HIPAA is the first federal legislation to initiate uniform privacy standards for patient information. Before the enactment of the HIPAA Privacy Regulation, it was up to the states to provide legislation to protect the privacy of patient information. However, the state laws varied greatly and were often too narrow in their application. HIPAA sets a floor of ground rules for health care providers, health plans, and healthcare clearinghouses to follow to protect patients and encourage them to seek needed care. It creates a framework of protection that can be strengthened by both the federal government and states as health information systems evolve. 65 Fed. Reg. at 82,464. HIPAA’s provisions allow existing state laws that are more protective of privacy to stand and permit states to make more protective laws in the future. 45 C.F.R. §160.203(b)
HIPAA is not the only federal law that impacts the disclosure of health information. In some instances, a more protective law may require an individual’s permission to disclose health information where HIPAA would permit the information to be disclosed without the individual’s authorization. State and local laws also apply to health care information stored about patients. HIPAA does not override State law provisions that are at least as protective as HIPAA. Learn more at https://www.healthit.gov/topic/hipaa-versus-state-laws.
Use of Website
Your access to and use of our website are subject to specific terms and conditions outlined in our Terms of Use.
Collection of Information
Information You Provide
We collect the information you provide, such as when you email us, subscribe to our newsletter, or fill out forms on our website or otherwise. We may collect, but are not limited to collecting, the following information: your name, gender, email address, mailing address, phone number, date of birth, employer information, doctor information, and pediatric retinal disease related mutation.
Information We Collect from Your Use of the Website
We collect information about you when you use our website, including but not limited to the following:
Device Information. We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the website. For example, we may collect and analyze data such as (a) IP addresses, geolocation information (as described in the next section below), unique device identifiers and other information about your mobile phone or another mobile device(s), browser types, browser language, operating system, the state or country from which you accessed the website; and (b) information related to how you interact with the website, such as: referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the website, the frequency of your use of the website, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.
Location Information. We may collect information about your location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devices used to access the website). We may use that information to customize the website with location-based information, advertising, and features. For example, if your IP address indicates an origin in Los Angeles, the website may be customized with Los Angeles-specific information and advertisements. To do this, your location information may be shared with our agents, vendors, or advertisers. Suppose you access the website through a mobile device, and you do not want your device to provide us with location-tracking information. You can disable the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer’s instructions for further details.
Cookies and Other Electronic Technologies. We may use the tools outlined below to understand users better. We may also gather additional information through other methods as we adopt different technologies.
Cookies: “Cookies” are small computer files transferred to your computing device that contain information such as user ID, user preferences, lists of pages visited, and activities conducted while using the website. We use cookies to help us improve or tailor the website by tracking your navigation habits, storing your authentication status so you do not have to re-enter your credentials each time you use the website, customizing your website experience, and analytics and fraud prevention.
We may use a type of advertising commonly known as interest-based or online behavioral advertising. This means that some of our business partners use Cookies to display Pediatric Retinal Research Foundation (“PRRF”) ads on other websites and services based on information about your use of the website and on your interests (as inferred from your online activity). Further Cookies used by our business partners may collect information when you use the website, such as the IP address, mobile device ID, operating system, browser, web page interactions, the geographic location of your internet service provider, and demographic information such as gender and age range. These Cookies help the Pediatric Retinal Research Foundation (“PRRF”) learn more about our users’ demographics and internet behaviors. For more information on cookies, visit http://www.allaboutcookies.org.
Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect anonymous information about your use of our website, the websites of selected advertisers, and the emails, special promotions or newsletters that we send you. The data collected by Web Beacons allows us to analyze how many people are using the website, using the selected advertisers’ websites, opening our emails, and for what purpose, allowing us to enhance our interest-based advertising.
Website Analytics: We may use third-party website analytics services in connection with the website, including, for example, to register mouse clicks, mouse movements, scrolling activity, and text that you type into the website or mobile application. These website analytics services generally do not collect personal information unless you voluntarily provide it and typically do not track your browsing habits across websites that do not use their services. We use the information collected from these services to help make the website easier to use.
Mobile Device Identifiers: Mobile device identifiers are data stored on your mobile device that may track the mobile device and data and activities occurring on and through it, and the applications installed on it. Mobile device identifiers enable the collection of personal information (such as media access control, address, and location) and traffic data. Mobile device identifiers help Pediatric Retinal Research Foundation (“PRRF”) learn more about our users’ demographics and internet behaviors.
Information from Third Parties
We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.
Aggregate or De-identified Data
We may aggregate and de-identify information collected by the website or other means so that the data is not intended to identify you. Our use and disclosure of aggregated and de-identified information are not subject to any restrictions under this Privacy Policy. We may disclose it to others without limitation, according to applicable laws and regulations.
Use of Information
We use the information that we collect for the following purposes:
For the purposes for which you provided the information (e.g., to send materials to you, to process your transaction, to connect you with vendors when requested by you, who may provide you with information about products and services, and to respond to your inquiries);
To personalize your experience with the website by informing you of products, programs, events, services, and promotions of the Pediatric Retinal Research Foundation (“PRRF”), our affiliates, our partners, and third parties that we believe may be of interest to you (See the “Opt-In Policy” below);
To provide, maintain, administer, improve, or expand the website, perform business analyses, or for other internal purposes to support, improve or enhance our business, the website, and other products and services we offer;
To administer online surveys or online sweepstakes or contests in which you choose to participate and to provide notifications or deliver requested materials related to the survey, sweepstakes, or game;
To fulfill your purchase from us, including processing your payments, communicating with you regarding your purchase, or providing you with related customer service;
To contact you when necessary or requested;
To customize and tailor your experience of the website;
To send emails and other communications that display content that we think will interest you and according to your preferences;
To send you news and information about our website and services;
To track and analyze trends and usage in connection with our website;
To better understand who uses the website and how we can deliver a better user experience;
To combine information received from third parties with the information that we have from or about you and use the combined information for any of the purposes described in this Privacy Policy;
To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
To prevent, detect, and investigate security breaches, fraud, and other potentially illegal or prohibited activities;
To enforce the legal terms that govern your use of the website;
To protect our rights or property;
To administer and troubleshoot the website; and
For any other purpose disclosed to you in connection with our website or services.
We may use third-party service providers to process and store personal information in the United States and other countries.
Sharing of Information
We may share personal information about you as follows:
With third parties to provide, maintain, and improve our services and website, including service providers who access information about you to perform services on our behalf;
With our affiliates and partners so that they may use such information for the purposes described in this Privacy Policy;
With our affiliates, partners, or other third parties to allow them to contact you regarding products, programs, services, and promotions that they and we believe may be of interest to you (See the “Opt-In Policy” below);
With third-party sponsors of sweepstakes, contests, or similar promotions to administer those activities and provide notifications or deliver requested materials related to the survey, sweepstakes, or game;
In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business (but only under non-disclosure and confidentiality agreements and protections);
If we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request; to enforce applicable user agreements or policies; to protect the security or integrity of our website or services; and to protect us, our users or the public from harm or illegal activities; and
We may also share aggregated, non-personally identifiable information with third parties.
Opt-In Policy
When you supply us with personally identifiable information in connection with your use of the website, you may be asked to indicate whether you are interested in receiving information from us about our product and service offerings and if you would like us to share personally identifiable information about you with our affiliates, partners or other third parties for their marketing purposes. If you choose to opt-in, you will receive such communications, and we will share your information by your “opt-in” consent.
You may, of course, choose not to receive additional marketing information from us or choose not to allow our sharing of your personally identifiable information as follows: at any time, you can follow a link provided in our marketing-related email messages (but excluding e-commerce confirmations and other administrative emails) to opt-out from receiving such communications; or at any time, you can contact us through the “Contact Us” options at the bottom of the home page to opt-out from receiving such communications.
If you decide to contact us to change your contact preferences to opt out of receiving communications from us, please specify clearly which of the following choices you are opting out of: (a) Receiving marketing communications from us; (b) Allowing us to share personally identifiable information about you with our affiliates and partners for their marketing purposes, and (c) Allowing us to share personally identifiable information about you with other third parties for their marketing purposes.
We will endeavor to implement your requested change as soon as reasonably practicable after receiving your request. Please be aware that your requested change will not be effective until we implement such a change. Please note that if you choose not to allow our sharing of your personally identifiable information, we are not responsible for removing your personally identifiable information from the databases of third parties. We have already shared your personally identifiable information as of the date that we implement your request. If you wish to cease receiving marketing-related e-mails from these third parties, please contact them directly or utilize any opt-out mechanisms in their privacy policies or marketing-related e-mails.
Please note that we may still send you important administrative messages if you opt-out of receiving marketing-related messages from us. You cannot opt-out of receiving these administrative messages. From time to time, we reserve the right to contact former customers or users of the website for administrative purposes or to comply with applicable laws, rules or regulations.
Social Media and Third-Party Platforms
Certain sections or functionalities on our website may permit you to share information on third-party social media sites or platforms such as Facebook, Instagram, LinkedIn, Twitter, or other similar sites (collectively, “Social Media Sites”). The Pediatric Retinal Research Foundation (“PRRF”) does not own or control such Social Media Sites, and posting your information on Social Media Sites is subject to the third party’s privacy policy and other legal terms, which may not provide privacy protections with which you agree. The Pediatric Retinal Research Foundation (“PRRF”) is not responsible for any act or omission of any Social Media Site, nor are we responsible for the consequences of your choice to share your information on Social Media Sites.
Security
We take reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, the Pediatric Retinal Research Foundation (“PRRF”) cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.
Your Privacy Choices
How You Can Access and Update Your Information
You may update or correct information about yourself at any time or by emailing us at info@pediatricrrf.org.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies; however, our website may not function properly if you do so.
Options for Opting out of Cookies and Mobile Device Identifiers
Suppose you are interested in more information about interest-based advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising. In that case, you may visit Network Advertising Initiative, the Digital Advertising Alliance, or TRUSTe’s Advertising Choices to opt out of receiving tailored advertising from companies that participate in those programs.
Please note that even after opting out of interest-based advertising, you may still see Pediatric Retinal Research Foundation’s (“PRRF”) advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that the Pediatric Retinal Research Foundation (“PRRF”) is no longer using its tracking tools. The Pediatric Retinal Research Foundation (“PRRF”) still may collect information about your use of the website even after you have opted out of interest-based advertisements and may still serve advertisements to you via the website based on the data it collects via the website.
How Pediatric Retinal Research Foundation Responds to Browser “Do Not Track” Signals
We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes. We provide above the Network Advertising Initiative’s “Consumer Opt-out” link, Digital Advertising Alliance’s Consumer Opt-Out Link, and TRUSTe’s Advertising Choices page. However, we do not recognize or respond to browser-initiated “Do Not Track” signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions. For more information about DNT signals, visit http://allaboutdnt.com.
Links to Other Websites
This website may contain links to other websites, and those websites may not follow the same privacy practices as the Pediatric Retinal Research Foundation (“PRRF”). We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of such third parties to learn more about their privacy practices.
Children
The Pediatric Retinal Research Foundation (“PRRF”) does not knowingly collect or maintain personally identifiable information from persons under 13 years of age without verifiable parental consent and no part of the website or services are directed at persons under 13. If you are under 13 years of age, please do not use the website or services. If the Pediatric Retinal Research Foundation (“PRRF”) learns that personally identifiable information of persons less than 13 years of age has been collected without verifiable parental consent, then the Pediatric Retinal Research Foundation (“PRRF”) will take the appropriate steps to delete this information. To make such a request, please get in touch with us at info@pediatricrrf.org.
Your California Privacy Rights
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information, disclosed to those parties. If you are a California resident and would like to request this information, please submit your request to info@pediatricrrf.org.
No Rights of Third Parties
This Privacy Policy does not create rights enforceable by third parties.
How to Contact Us
Please get in touch with us with any questions or concerns regarding this Privacy Policy at:
Pediatric Retinal Research Foundation
PO Box 1926
Birmingham, MI 48012
Phone: (248) 838-9102
Email: info@pediatricrrf.org